A number of small businesses still aren’t spending enough advertising cash to get good results although they know they should. One of the reasons is a limited budget, but did you know that t... Read more

Statistics tell us thousands of entrepreneurs start businesses every year.  After four years, more than 50 percent are gone. Getting a good start is important to success, and one way to do s... Read more

When a multi-national corporation generating $54 billion (2018) goes after small business owners scratching out $150,000 for trademark infringement, it makes you wonder. This is the case bei... Read more

As a business owner, it’s important that your employees have a strong baseline knowledge of their areas of expertise. But do you know ways to test employee knowledge? If you want to discover... Read more

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B... Read more

It appears like we may have averted a tariff war with Mexico, even though it’s still a bit early to tell if that will really be the case.  But there’s another tariff war that’s still in effe... Read more

Experiential marketing, also called engagement marketing, is a strategy using experiences to make an emotional connection to your prospects. Think ticketed events like concerts sponsored by... Read more

You may find Running an online business rewarding. But stresses clearly come with the job. So good order management software remains critical for any small eCommerce business. And it will he... Read more

Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about. Jo... Read more

Once, companies and brands touting their ethically-sourced ingredients and environmental values found themselves in the minority. This “feel-good” messaging remained the primary language of... Read more