Tamagotchi, the digital pet that marked the 90’s kids’ childhood is back in the market. This year marks the 20th Anniversary of the toy in the United States and to memorialize the occasion, Bandai America is releasing a smaller version of the device in limited quantities on November 5, 2017.
This smaller device features the familiar egg shape, pixelated LCD, and the need for loving-care, the same as the first version released in 1997. Like the original one, the mini includes six different shell designs from the initial Japanese launch and each one includes six characters. They come in the colors blue, light blue/pink, orange, blue/yellow, pink and white. The Tamagotchi 2017 will also feature the iconic packaging design of the original device.
“For many Generation X kids, the Tamagotchi device can be considered America’s first and favorite digital pet,” says Tara Badie, marketing director for Bandai America. According to her is an honor to bring back this toy that captures the magic and joy of a generation while embracing a new one.
Bandai America created a wave of excitement and huge demand for Tamagotchi when the device was introduced 20 years ago. Since its initial debut, the company has sold more than 82 million units worldwide. In celebration of its upcoming launch, all generations that want the chance to feed, play and clean up after their virtual pets can pre-order Tamagotchi device at some North American retailers, like Smyths Toys, The Entertainer Toy Shop, Toys R Us, and Amazon. The mini devices are sold individually with a suggested retail price of $14.99.
To celebrate the return of the Tamagotchi visit their website: