Oculus VR: $3 Billion
Facebook expanded into the virtual reality world with its acquisition of Oculus in 2014. Zuckerberg explained in a blog post that by acquiring Oculus VR, which created the Rift virtual reality headset, Facebook would be able to better improve user experiences.
“This is really a new communication platform,” said Zuckerberg at the time. “By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online but entire experiences and adventures.”
Oculus co-founder Palmer Luckey indicated in a 2016 interview that he thought the acquisition has greatly benefited the virtual reality industry as a whole: “Before [the acquisition] there were a few companies that believed in VR. And when I say a few, I mean a few,” Luckey told Re/code in 2016.
“After that [acquisition] happened, I think it was a signal to the rest of the industry that VR was here, this is gonna be a huge thing, and if you didn’t invest in VR now you were gonna get your ass kicked down the line,” he said. “That’s how you wake the giants.”