Media calls it the force that could save the American worker. But independent workers feel differently about the gig economy.
According to a new media analysis by Cision, on behalf of The Rockefeller Foundation, about 37 percent of overall discussions on gig economy is negative.
Clearly, there’s a “disconnect between news coverage of the independent workforce and the voice of independent workers on social media channels.”
Is the Gig Economy Bad for Small Businesses?
Highlights of Cision’s Media Analysis
The analysis identified four groups of independent workers: parents, retirees, recent graduates and small business owners.
Some interesting insights that emerged from the analysis are:
- Most negatively toned discussions were on taxes, worry and insurance.
- Retirees often go online with their questions about taxes and retirement plans.
- Thirty-five percent of discussion from recent graduates were about looking for work, discussing additive work, or using gig labor to supplement income from a primary job.
“Workers are trying to find ways to make ends meet and they are going online to find advice from each other on how to do just that,” said Caitlin Jamali, Cision’s senior insights analyst.
Small Businesses Worried About Income
A closer look at the discussions led by small business owners reveals hourly rates and not being able to earn enough money are their top concerns.
It’s also worth noting that about 12 percent of the small business conversations are related to general worry.
Cision analyzed more than 540,000 news media and blog articles as well as 132,000 social media posts for the report.
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